Don’t you love how Burberry under Christopher Bailey’s direction has taken a whole new turn….it’s sexy, edgy and a whole lot more chic.
The iconic British luxury brand was founded in 1856 by a tailor’s apprentice, Thomas Burberry. From outfitting the first explorers to reach the South Pole in 1914 to WWI soldiers fighting in the trenches (hence the term trench coat), the house also dressed Audrey Hepburn in Breakfast at Tiffany’s.
In many ways the brand has remained true to its roots in that it’s still associated with the trench and nobody can do a trench like Burberry.
For a long time Burberry= ubiquitous trademark check pattern, which is why with Christopher Bailey at the helm it’s refreshing to see a campaign which is identifiably Burberry without the trademark check pattern. The campaign and the clothes are edgy yet opulent, it has all the trappings of luxury but isn’t screaming it.
The 2011 Spring/Summer campaign is set to roll out with a new face every month. To embody the spirit of Burberry and stay true to its roots, the campaign will feature British talent “embodying the different attitudes of the Burberry guy and girl. “
The January campaign was rolled out with British models Cara Delevingne and Jacob Young, the February campaign features Jourdan Dunn and Sacha M’Baye.
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